Designer and manufacturer of technical waterproof outdoor equipment.

Created brand from the ground up after seeing a specialized need in the industry and being a crazy enthusiast of the outdoors. Designed all packs, forged relations with international suppliers and product development with such companies as Monster Cable, and worked closely with a Navy SEALS team to design specialized equipment.

To further spread the 'khedaywi' brand message, a professional team of kayakers was assembled.

PR campaigns resulted in many industry publications including Sporting Good Business mag.