Team lead for Deloitte Automotive project that researched perceptions of Gen Y and sustainability while at Michigan State University. One of only 4 schools in the nation asked to research this topic. Findings involved primary and secondary research including a national conjoint analysis to determine how much value Gen Y places on specific sustainable technologies (i.e. hybrid, electric, etc.). Deliverables included a report and presentation with specific recommendations to industry executives.

Results featured in over 35 media publications, including: The New York Times,, USA Today, and

Below is the presentation.